The Benue Investment and Property Company (BIPC) Limited has entered into a partnership with Karen Martins to promote the Benue State Government-owned company’s products and boost visibility.
Karen Martins is a content creator, actor, and brand influencer. Her new role with BIPC is expected to last several months, and she will promote BIPC’s products on her social media platforms and participate in the company’s promotional events.
A statement from the company’s Facebook account says the partnership is aimed at increasing awareness and sales of BIPC’s products, including its flagship brands, ZEVA Beer, bread, water, nails, and polythene printing press.
The company is confident that Karen Martins, with her vast social media following and influence, will help showcase BIPC’s products to a wider audience.
Dr. Raymond Asemakaha, CFA, BIPC Group Managing Director (GMD)/Chief Executive Officer (CEO), is quoted in the statement as saying: “We are excited to partner with Karen Martins, who shares our passion for promoting local products and supporting economic growth. This partnership will help us reach new customers and increase our market reach..”
“I am thrilled to work with BIPC, a company that is committed to producing high-quality products and promoting economic development in Benue State. I look forward to showcasing their products to my followers and helping drive sales,” the enthusiastic Karen Martins said, accepting her role.
Mrs. Joyce Isiaku, Head of Corporate Communication and Information Technology, BIPC, expressed satisfaction with the partnership and urged the influencer to use her platform effectively by outlining and conversing strategic campaigns to effectively communicate the benefits of all BIPC products in light of public criticism.
